When building a business, including startup companies or startups, of course you think about how to make many investors interested in investing in the business. This capital injection is important for the survival of the startup business going forward, because business development requires a lot of funding.
The more investors that can be lured, the more financial or financial assistance you get. That way, you have the certainty of funding sources to build and develop a startup business.
Talking about attracting investors is not an easy matter like turning your palm. Need a separate trick, so that the investor feels confident that the money he will pour will grow in the right company. It’s impossible, they put capital in a company that has no prospects.
The name of the investor, who has money, must have consideration before investing or cooperating. But for those startup founders, don’t be afraid. If you can convince potential investors, then money will easily flow to the company’s wallet.
Here’s a powerful way so many investors will be lured to join your startup business:
1. Explain the Business Concept
Investors certainly want to invest in a truly serious business. Having mature business concepts and strategies, as well as realistic business targets, but still challenging. Therefore, you must show that seriousness through the description of the concept.
By explaining the concept of business, potential investors will assess the side of your resistance to changes in circumstances that can occur at any time. No one wants to invest in a business that from the beginning has been seen to stop in the middle of the road.
Do not occasionally just give ideas especially general ideas. This will only make potential investors run away for fear of investing their money in your business. Especially if the capital is big.
In addition, giving general ideas seems illogical to get an investor’s attention, because in fact everyone can do it.
2. Present Business Vision and Mission
Apart from explaining the business concept, investors will also ask simple questions, but very important, namely the vision and mission of your startup business. From there, potential investors can find out what the direction and final goal of the company, as well as the strategy that you will take to achieve that goal.
Be careful in setting your business vision and mission. Try to be as creative as possible. Do not make your vision and mission seem to be in the air, because again will make prospective investors do not want to join your business.
3. Prove Your Financial Startup Business Is Stable
Never consider investors as the main people who finance your business. They are only helpers not the main providers. Therefore, it is a mistake when you want investors to join when the company’s cash flow is still unstable, or even decline.
It’s good, improve your company’s financial condition first, then invite investors. Any investor will definitely not want to invest any small capital in a business that seems ‘sick’ or almost bankrupt.
So, make sure that your startup business finances are stable so that you can be more confident in showing your company’s cash flow financial statements.
4. Establish Needs for Business
As a startup business owner, you must know your business needs. That way, you can find out what type of investor is needed to join the company. Determine what role is needed from an investor, whether as a financial provider, provider of advice, or as a partner in developing your business.
Unfortunately, there are still many startup business founders who are still wrong in setting their business needs. They tend to be ambitious so that they only get desire. By setting your needs, you automatically have an idea of what kind of investor is suitable to join the company.
Where can you get potential investors? From anywhere, for example through seminars, conferences, and acquaintances from other people. Build networks or networking as much as possible, because from there, there might be potential investors who are looking for investment instruments, in addition to securities.
The seriousness of building a business is the key to attracting investors
Keep in mind, prospective investors are able to read and see your seriousness in building a company. Make them amazed and confident about your business plan and prospects in the long run.