Readiness for someone to buy a product is certainly influenced his interest towards you as the seller, the image of your company or product you offer, as we know, some people just are ready to buy a branded product specific, while others will probably follow the opinion of the agent belief regardless of brand products , Rather against the seller readiness to buy can be rooted in loyalty to the brand alone, the seller alone, both of them or both of them coupled with other factors, and it can change quickly, no one seemed to prospective customers with a readiness to buy high, as our experience with Ford Motor Company for over 20 years. However, what about the prospective customer with very low readiness to buy? The following example shows both the level of preparedness tersebutdalam one person.
One company making beer in the world have become our clients for a long time in training sales, they are very fond of sales development programs that we have designed, our employees and the employees yangkami results rancangm employees of our employees and the result we have achieved over many years. However, the client does not want a leadership training program that we offer. Why ? how someone is ready to buy a product, but not to buy another product from the same company? in this case, our client companies have their own leadership training program, other bids are considered irrelevant to the curriculum.
Kllien How about you? what they are prepared to buy? anything that they’re not ready to buy? How about you? Anything that really you need or want and how ready you need or want and how you ready to buy? otherwise anything that does not want to buy although offered a variety of ways? Think about it for a moment, and think about the things that need to be done by a salesman to create a readiness to buy.