Nowadays it is not difficult to find a supermarket. Supermarkets play a role in meeting people’s daily needs. Generally, supermarkets are in an easily accessible place, making it easier for the public to spend monthly or daily.
In addition, transactions are carried out transparently, where customers can see the prices of products directly inputted to the system to be calculated. That way, consumers can see whether there is a price difference between the product shelf and the one printed on the shopping receipt. So consumers can complain if the cashier cheats.
When shopping at a supermarket, consciously or not, you have actually been “forced” to buy large quantities of products. Even if it is reviewed, the quantity or amount purchased is not the quantity you need.
How to prove it is easy, you buy a product that is not in the shopping list that has been compiled from home. Apparently, supermarkets have their own tricks so that customers behave like that.
In this article will be discussed about what the supermarket does so consumers buy products sold:
1. Changing Periodic Product Location
Have you ever found your favorite product not on a regular shelf? This is not because the product is no longer sold in the supermarket, but because its position has been replaced.
The supermarket does periodically change the position of the product, especially the products with high outflows. This routine is intended for consumers to pass through other shelves, in the hope that they can see and buy other products.
2. Allows Consumers to Transact Online
Some supermarkets are now penetrating sales through the internet. The reason is to be more practical for consumers. Customers who are busy and don’t have much time to shop at the supermarket have other alternatives to meet daily needs by ordering online. The payment is even easier, just transfer via e-banking from cellphones or credit cards.
3. Lure of Free Shipping
Lure Free Shipping
Shipping costs are expensive not infrequently makes consumers discourage them from shopping online. Especially if the shipping costs are close to the total price of the product you want to buy. This is what underlies the supermarket providing free shipping fees.
But usually the terms and conditions apply, for example, the total amount of groceries must be at least. This often makes consumers fooled into forcing themselves to buy other products, only to get a free shipping voucher.
4. Free Offer of Goods Returns
Another strategy used by supermarkets, is to offer free returns. Not a few consumers feel that they don’t fit the product they buy, either because of size, color, shape, aroma or other reasons.
With the offer, consumers will feel happy because there is no need to worry if the product they buy is not in line with what they think.
5. Google Ads
When accessing the internet, you will often find Google ads on the smartphone screen. Google ads displays products that you often look for and have bought before from online supermarkets.
You cannot close Google ads from the mobile screen automatically so you have to see these products because you have to close them manually. This is why there is an interest that suddenly appears and in the end you buy the product especially if the price offered is very sloping.
6. Discount offer
Supermarkets often flood promos to stimulate consumers to shop. Usually a promo or discount is offered for a certain amount of purchase. Most discounted products are food.
For example, before discounting food A the price per piece is Rp. 5,000. But after there is a promo, you can get it for IDR 20 thousand for every 5 pieces of purchase. Now this promo can encourage you to buy 5 pieces of these foods. Though in fact you only need 1.
7. Time-limited Promo
Supermarkets also often offer promos for limited-time products. The danger is if the promo is only valid on that day. This does not infrequently make consumers become “violent” buying these products. Even though the product is not included in the consumer shopping list. His mind is only one, “not necessarily this promo is there tomorrow.”